🐴 From Massage to Hay Feeders: The Story Behind Nose Bagz

Nose Bagz began in a way I didn’t expect, not from a business plan, but from quiet moments spent working hands on with horses.

While doing equine massage, I often noticed how much tension built up through a horse’s neck and back. Time and time again, I’d find the same thing, horses spending hours tugging at hay nets, straining muscles that were never meant to work that way. It always felt frustrating to watch, knowing there had to be a kinder, more natural way for them to eat.

That’s where the idea for Nose Bagz came from. I wanted to create something simple that would make a real difference to horses’ comfort and wellbeing. My hay feeders allow horses to eat down into their hay, encouraging a more natural feeding position that’s gentler on their neck, back, and helps with their respiratory system, and no more endless tugging.

Each Nose Bagz feeder is breathable, flexible, and designed with safety in mind, helping your horse enjoy their hay comfortably and calmly. Every detail, from the materials to the stitching, is chosen to make feeding both easier for owners and kinder for horses.

For me, Nose Bagz has always been about those quiet moments in the stable, where calm, comfort, and care come together. Because when our horses are relaxed and happy, everything else just falls into place.

Jade x